The quest for reduced LCOE has driven significant growth in wind turbine size. A key question to enable larger rotor designs is how to configure and optimize structural designs to constrain blade mass and cost while satisfying a growing set of challenging structural design requirements. In this paper, we investigate the performance of a series of three two-bladed downwind rotors with different blade lengths (104.3-m, 122.9-m, and 143.4-m) all rated at 13.2 MW. The primary goals are to achieve 25% rotor mass and 25% LCOE reduction. A comparative analysis of the structural performance and economics of this family rotors is presented. To further explore optimization opportunities for large rotors, we present new results in a root and spar cap design optimization. In summary, we present structural design solutions that achieve 25% rotor mass reduction in a SUMR13i design (104.3-m) and 25% LCOE reduction in a SUMR13C design (143.4-m).